Yes, You Can Buy a Franchise In a Bad Economy — But First, Ask These 5 Questions

January 13, 2023

We all have big questions about the economy. Are we heading into a recession? Are we already in one? How high can interest rates go? Will inflation cool anytime soon? How long will “help wanted” signs linger? Where is the stock market’s bottom?

But in the franchise world, people are often asking this: Is now still a good time to buy a franchise?

Industry experts say yes — but your approach should be different than in boom times.

About the Author

Walter Miska

Walter Miska, President of Fully Promoted

Walter Miska is a seasoned business leader with a strong background in franchise operations, sales, and business ownership. As President of Fully Promoted, he is focused on helping franchise owners succeed by strengthening support, improving performance, and identifying opportunities for continued growth across the system.