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PPAI Research: Promo’s Revenue Growth Finally Crosses 2% Threshold In 2024

November 8, 2024
Walter Miska

Subtle developments can yield positive results. While it may not be the top story in any newspaper’s business section, PPAI Research’s latest bi-monthly snapshot of August and September reveal two encouraging findings that, taken together, suggest a cautiously optimistic outlook for the promo industry. In August and September, the promo industry’s revenue grew by 2.2% over the same period last year, surpassing 2% growth over a two-month period for the first time in 2024 and up from the 1.75% growth rate of June and July.

About the Author

Walter Miska

Walter Miska, President of Fully Promoted

Walter Miska is a seasoned business leader with a strong background in franchise operations, sales, and business ownership. As President of Fully Promoted, he is focused on helping franchise owners succeed by strengthening support, improving performance, and identifying opportunities for continued growth across the system.