The fourth quarter is almost here – and that’s welcome news for distributors who had a slow first half in 2024. Even if their total spend may be smaller due to economic pressure, rest assured that clients who hesitated to buy early on will be eager to use their budget before year’s end. Of course, veterans of the Q4 rush know the magic doesn’t happen by accident. It requires foresight, planning and proactive communication to make sure that end-buyers get exactly what they want.
