Counselor Top Distributors 2025

July 23, 2025

This year’s Counselor Top 40 is defined just as much by who isn’t on the list as by who is. On the distributor side, perennial Counselor Top 40 company AIA (asi/109480), which recorded nearly $155 million in 2023, is absent, having been acquired by iPROMOTEu (asi/232119) last year in what was one of the largest distributor M&A deals ever. It’s a sign that consolidation is continuing at the highest levels of the industry.

About the Author

Walter Miska

Walter Miska, President of Fully Promoted

Walter Miska is a seasoned business leader with a strong background in franchise operations, sales, and business ownership. As President of Fully Promoted, he is focused on helping franchise owners succeed by strengthening support, improving performance, and identifying opportunities for continued growth across the system.