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Enthusiasm, Conviction And Control: The Core Of Selling Success And Embracing Change

April 11, 2023
Walter Miska

In over 30 years of being in the business of selling—whether it is selling ideas, insights, expertise, products, businesses or services—I have found that there are three attributes that are the bedrock of successful sales: enthusiasm, conviction and control (ECC). On top of that, there is one important aspect to keep in mind for today: embracing change.

Enthusiasm: Believing In What You’re Selling

Enthusiasm is vital for a business in selling its products and services. It trumps every other trait. Why?

About the Author

Walter Miska

Walter Miska, President of Fully Promoted

Walter Miska is a seasoned business leader with a strong background in franchise operations, sales, and business ownership. As President of Fully Promoted, he is focused on helping franchise owners succeed by strengthening support, improving performance, and identifying opportunities for continued growth across the system.