PromoWire (1/17-1/22): News And Notes From Around The Industry
The Magnet Group (PPAI 338534, S11) has named Amber Dobson as the sixth recipient of its annual Fran Ford Award. The award honors the memory of Fran Ford, Jr., CAS, president of supplier Castelli (formerly a division of Magnet), who passed away in 2018. The Magnet Group employee selected for recognition embodies the outstanding characteristics that defined Ford, such as being a great friend, a...
How Fully Promoted Helps Client Companies with Employee Retention
According to benchmarking data from the Society for Human Resource Management (SHRM), many employers estimate the total cost of hiring a new employee to be three to four times the position’s salary. That means that if you are hiring for a job that pays $60,000, you may spend $180,000 or more to fill that role. This is when you account for recruiting costs (paying for premium memberships on...
Trade Show Domination: A Fully Promoted Guide to Prospecting Clients at Must-Attend 2024 Events
Leverage Trade Shows in 2024 to Accelerate Your Business Growth With over 4,400 trade shows held in the United States each year, these events are a prime opportunity for businesses like yours to generate new leads, raise brand awareness, and drive sales. As a Fully Promoted franchisee, attending the right trade shows in 2024 can help catapult your custom apparel and promotional products business...
10 Predictions for Promo in 2024
From sales growth to the presidential election to AI, industry pros from companies large, small and in between offer insights into what lies ahead.
Fully Promoted Sees Increases In Sales, Franchise Signings
In the immortal words of Frank Sinatra, it was a very good year for Fully Promoted (PPAI 240143, D7) – ranked the No. 18 distributor in the inaugural PPAI 100.
Fully Promoted Reports Sales Growth, Signs On Nearly 40 New Locations
The Top 40 distributor operates a franchise model and says it has expanded its presence domestically and abroad under first-year company President Andrew Titus, a Power 50 member.

