RESOURCES

Fully Promoted of Southern New Hampshire, one of the largest franchisees for the No. 51 distributor on the PPAI 100, hosted its second annual Fully Promoted NH Businesses event, attracting more than 200 local business leaders for a mix of networking, entertainment and branded merchandise experiences.

Charles River Apparel (asi/44620) has appointed Melissa Casey and Holly Bray as outside territory managers. Casey has spent more than a decade in the industry and will cover New York, Long Island, Eastern New York, Southern Connecticut and Northern New Jersey. Bray has 20 years of sales experience, including 14 years in promo, and will cover New Jersey, Eastern Pennsylvania and Western New York....

As the year winds down, the holiday gift-giving season ramps up – and for promotional products distributors, it’s more than festive cheer. It’s the busiest, most lucrative stretch of the calendar, a golden opportunity to finish strong after a challenging first half marked by tariffs and economic headwinds. Q4 is where strategy meets sentiment, and smart gifting becomes a powerful tool for client...

S&S Canada (asi/90703), part of Counselor Top 40 supplier S&S Activewear (asi/84358), welcomes Isabelle Papineau as a dedicated sales representative for the South Shore of Montreal, including Montreal West. “I am thrilled to be a part of the S&S Activewear Canada team,” says Papineau, “and I am very excited to bring my passion and energy for the promotional products industry to my...

More than simple marketing, strategic investment in promotional products can be a secret weapon for recruitment and retention efforts.