College Station was named the most educated city in Texas and the 11th most educated city in the United States by Money magazine in 2006.With the draw of the renowned schools and sports teams in the area, the population has exploded in recent years, going from about 52,000 in 1980 to nearly 68,000 in 1990 and now sitting at over 100,000. It is estimated that by 2030, the population of the College Station metropolitan area will be about 260,000. With the steady growth in the area, an aspiring franchisee could form partnerships that would continue to generate revenues for years.