Austin pride is a major characteristic of the city, and mottos such as “Keep Austin Weird” and “Keep Austin Cool” have developed from the intensity of the city pride. The sense of pride stems from the sense of independence that Texas is known for and from the collective desire to keep the area fresh and vibrant with new businesses, events, and opportunities. An aspiring promotional products franchise may be able to cater to the Austin sense of pride, independence, and uniqueness by offering businesses, bands, and even individuals a visible way to differentiate themselves and support the city.